Propagating Secrets

Top SEO Trends that will Gain the Ground in 2022

ByAbhishek Kumar

Dec 27, 2021
SEO trends

Search engine optimization is one of the reliable ways to improve the ranking of your website online to improve traffic, leads, conversion rate, and revenue. Meanwhile, it is changing rapidly and has become more advanced, especially after the introduction of various algorithms that Google introduced. An SEO company in Delhi implements all these trends to improve results and improve ranking of your website.

So, it’s crucial to implement the latest changes in your search engine optimization strategy to make your website successful digitally. SEO trends change after passing each year. So, the New Year 2022 is round the corner and you should know about various trends that digital marketers are going to adopt in the New Year.

An SEO company in Delhi always keeps themselves abreast with the latest SEO trends and implements these with proficiency to make your effort successful. We are going to discuss here top SEO trends in 2022 that are going to redefine search engine optimization.

1. Artificial Intelligence (AI)

Google AI

After making its footholds strong in software development and other fields, AI is about to change SEO by making it more effective. Digital marketers are expecting that Google’s AI algorithm is going to be a game-changer to rank your website in SERPs in 2022.

Though Google introduced RankBrain, it’s yet to reveal the functionality of this algorithm. So, it left many businesses wonders in terms of its impact on search engine optimization.

However, experts expect that user experience will be a key factor in the SEO ranking of any website. In other words, the total time that users spend and also the overall click-through rate of your website are going to be key factors in determining rank.

So, you should now revamp your SEO strategy accordingly.

2. Voice Search

voice search

According to stats, 71% of users prefer to conduct queries using voice search.

Voice search has become the hottest trend in recent times. Rather than typing text, people prefer to use the voice search option for searching any information or products and services online.

Today, voice search assistants like Siri, Alexa, Google Assistant, and ohers have changed the lives of people. People frequently use smart speakers to make their daily activities easy and hassle-free.

So, will it have any impact on SEO?

Well, the answer is yes. Search engines convert voice into natural language and displays as per their ranking. Since people use their voices to search for any products or information. And search engines display only those websites that have a good ranking.

3. Video Content

video content

According to stats, video content can rank 50X more to be ranked organically in Google compared to text-based content. It reflects that how video content is valuable in search engine optimization.

With the rise of video applications and various other video platforms like YouTube, video content is on the rise. Apart from being useful in SEO, video content helps you to be an authoritative purpose too.

SEO professionals nowadays frequently use video content on various social media platforms like Facebook, Instagram, LinkedIn, etc.

4. Long Form of Content

Your content should include everything to disseminate messages clearly to users. So, it’s better to write a long-form of content that should be up to 2500 words or more. As per HubSpot, content written with 2500 words generates higher traffic.

So, using long-form content for guest blogging, on-site blog, or articles is the right option for you. It makes your search engine optimization successful by improving the ranking of your website. Besides this, long-form content also engages readers to a greater extent.

5. Mobile-Friendly

In the year 2015, Google made mobile-friendliness a necessary factor for SEO. According to this, your website can rank only in Google if it’s mobile-friendly.

After the launch of mobile-first indexing in 2019, Google looks at mobile-version of the website when it comes to ranking their content.

Fortunately, there are several tools available to check if your website is mobile-friendly. Google’s Mobile Usability Report is the right tool to find out issues that your website has. It suggests a way to resolve them.

Final Words

So, above are some SEO trends that are gaining ground in 2022. Adopting all these to optimize your website helps you get the best out of search engine optimization with a competitive advantage. Getting in touch with a professional SEO company in Delhi will help you implement these trends.

If you have any other trends in mind, you can use the comment box to discuss your point of view.      

Abhishek Kumar

As an avid blogger both by passion and profession, I enjoy playing with words while writing content to make it more interesting and meaningful. When not writing, I enjoy watching YouTube videos.

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